How Mark Zuckerberg is Channeling Another Language to Win China

Mark Zuckerberg, the Harvard dropout turned billionaire, recently traveled to China to speak at Tsinghua University to participate in a 30-minute Q&A. The best part -- he only spoke in Mandarin.

At the beginning of 2008, Facebook's international presence totaled 34 million people. By the first day of 2009, that increased to over 95 million. Today, this number is well over 500 million. What's the missing piece to the puzzle? China. With over 420 million Internet users and counting, the biggest revenue potential and last frontier for Facebook is without a doubt China. A 30% penetration into the Chinese market would potentially increase the Facebook share price by $3 to $4.

So how did Mark Zuckerberg win over the people of China? He learned to speak Chinese (check out the video below!). Each year, Zuck sets a goal for himself and in 2010, he made it his mission to speak Mandarin.

At WutzNxt, a huge amount of our consulting work is done in China. And, although we don't all speak Mandarin, we know how important it is to make an effort to speak the language of the customer. Speak about their needs, how we can help, what we provide, and what deliverables they can expect.

Let us know how we can help speak your language -- we're here to help.