At Wutznxt we are core believers in a clear, defined value proposition. It is essential to an effective growth strategy for cross-team alignment all the way to sell-through. We help our clients find that core value add and lead them to a business model that has the highest ROI.
Example: Rock Band and Guitar Hero
It all starts with no. Many companies don't have the capacity to carry a worthwhile initiative to the marketplace, sometimes businesses don't realize the initiative is worthwhile. Jeff experienced that first hand when he disrupted the video game industry with RockBand and Guitar Hero. After 17 no's Jeff was able to carry one yes to a billion dollar industry-changer.