For the past two years, we've been working with Microsoft to grow their direct retail business. It was an interesting challenge starting a well-known software company as a device and services brand. Laying the groundwork with brand standards and a high level of service paved the way for massive growth in direct to consumer sales. To date there are over 100 stores in North America and we were able to establish their brand in China both online as well as in brick and mortar. 

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